Knowledge is Power
When you're in the know, you're in control.
Start with Why
Know who you are and what you want. Know what you're doing and why. If you can't answer "Why?" question, drop everything you're doing and reconsider.
Life's too Short
Do it right or don't do it at all. Aim to impress.
A no Bullshit Company
No secrets, no lies, no excuses. Transparency, accountability, driven by facts, respectful to all.