SmartCat Business Analytics

Back Solutions

When running a website, web store, marketplace or a social network you want to be able to learn from your customers’ clicks, searches and conversions, as well as to analyze and visualize different aspects of your business, including effectiveness of email campaigns, customer support, sales teams, etc. Insights derived from such analysis and visualizations can be extremely valuable and help you grow and succeed.

To achieve this goal, companies invest in collecting and storing their business data, typically at different places. But even once all that data warehousing is in place, making sense of collected data can be extremely challenging and at times scary.

Imagine the possibility of being able to pull in all that data in one place, visualize it, build and share custom interactive dashboards, slice and dice visualizations by various parameters (e.g. days, countries, products), all without having to code. SmartCat Business Analytics with Superset provides just that and more.

Apache Superset supports 30 types of visualizations, that are interactive and can be filtered on many fields of different types (e.g. iOS or Android users, age groups, gender, country, etc.). They require no coding, meaning that you can effectively create new visualizations without knowledge of SQL with full functionality accessible via buttons and other controls.

Superset is great for collaborating on data exploration because it is easy to share charts or entire dashboards, edit them and send back.

SmartCat can help you establish a whole pipeline and pull data from many different sources. We usually put Kafka as ingestion layer because it has variety of connectors. Data is being cashed in different databases based on use case and choice of processing tool. Processing layer is there to do transformations and finally data is stored in one of databases compatible with Superset. No matter if it’s natively supported Druid, some relational DBs accessible with SQLAlchemy, like PostgreSQL, MySQL, SQLite, or distributed and scalable solutions like SparkSQL/Hive or ClickHouse, Superset makes visualization on these DBs easy.

At SmartCat we offer a Custom Analytics Solution for your business. A centralized system built using Apache Superset which can collect data from multiple sources and present it using beautiful interactive graphs. If you already started collecting data our system can be easily integrated with your existing data warehouse solution. And if not our team can help build your first data stores and integrate them with Superset.

If you are tired of confusing Google Analytics UI, visualizations that provide very limited interactivity and non-flexible dashboards that fulfill only the most basic, general need that most companies have, then our solution is right for you.

Take control of your data. Collect it and use it to better your business. Get a deeper understanding of your customers via interactive data visualizations. Continuously analyze your customer's behaviour and immediately take action on it. Build beautiful reportings without writing a line of code.

Improve your Business. Storing and visualizing data is just the first step towards improving your business in a data-driven manner. The main advantage of collecting your own data as opposed to it sitting somewhere in the cloud behind some SaaS solution or being abstracted away from you using services such as Google Analytics is that you can use it to build recommender systems, churn prediction models, altering, etc., which can better your business.

We are looking forward to hearing from you and helping you unlock the value of your data.